Having already watched Cristiano Ronaldo pick up the Ballon d'Or this year, as well as Copa del Rey and Champions League winners' medals, now Lionel Messi has yet another reason to envy the Real Madrid attacker.

According to global sports marketing research group Repucom, it is the Portugal star, not the Barcelona man, who is the most marketable footballer in the world.

The former Manchester United winger has over 82 million Facebook likes, 26m Twitter followers and is "an endorser's dream", all of which means Messi must settle for second place behind Ronaldo - and not for the first time this season!
Thursday, May 29, 2014 11:30

Sport »  Soccer/Football

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